Retail Business

Retail Business

Qualification

Level 1/2 Vocational Award

Examination Board

WJEC

Do you thrive in a fast-paced environment? Do you dream of starting your own business one day? From marketing and merchandising, to good customer service – are you fascinated by the world of retail business and eager to discover how it all works? If so, it’s time to uncover your potential!

What will I study?

This qualification is made up of 3 units.

Unit 1: The business of retail
You will:

• Be introduced to the business of retail and will explore the dynamic and competitive nature of the retail industry.
• Gain knowledge and understanding of different types of retail business and retail activity and
• The impact of external factors on the industry e.g. growth in sustainability.

 

Unit 2: Customer service for retail business
You will:

• Develop your knowledge and understanding of the principles of customer service for retail business
• Have the opportunity to investigate the customer service experience across a retail organisation, selected by you.

 

Unit 3: Merchandising and marketing of retail products
You will:

• Be introduced to the importance of visual merchandising and marketing retail products, and how retail businesses use visual merchandising and marketing to achieve their aims.
• Apply your knowledge and understanding to design visual merchandising installations and promotional materials.

 

All three units will consider retailing in physical stores and online retailing.

What skills will I develop?

You will develop a range of skills which are attractive to employers, colleges and universities including:
Communication, critical thinking, independent learning, research skills and time management.

Careers

Retail Business will give you good IT knowledge, great analytical skills, and excellent problem-solving skills. This means that when it comes to potential careers, there will be lots of choice. Specific retail business careers include:
Content writer, customer service representative, E-commerce web developer, Logistics, marketing assistant, marketing management, retail buyer, retail management, sales associate, team leader and visual merchandiser

For further information please contact Mr. J-P Westaway-Green